8.13.2.3 Using different names in contents for heading and topic
When you code a format to create both a heading and a topic, the default is to use the same text for both. To give the topic a more generic name, such as Overview or Summary, in [HelpContents] set CntBStyleText=other topic name:
; CntBStyleText = text to use for topics created as "B" HelpCntStyles
